Facebook Pixel

It is possible to track RoomBoss conversions using Facebook Pixel.

• Pixel ID, must be added.

Once a Facebook Pixel ID has been added to the website configuration, site usage data will become accessible from your Pixel dashboard.

The Page View event is triggered when a user navigates to a web widget, or accesses a guest intranet page.

Custom conversion events will also be triggered upon order completion, with the type depending on the type of purchase made in the online widget:

RB_REQUEST conversions are triggered after the Send Inquiry button is clicked.

Event: Custom Conversion Type: 'RB_REQUEST'

RB_RESERVATION conversions are triggered after the Pay Now/Book and Pay buttons are clicked.

Event: Custom Conversion Type: 'RB_RESERVATION'

Accommodation Booking Engines also provide additional metrics when recording conversions, such as value, currency, and booking contents.

Please note that as RB_REQUEST and RB_RESERVATION events are both fired at the time of booking, non-payment and cancellation can still occur post-booking, which in some cases may cause a disparity between recorded and resolved conversions.

You can read more about Facebook Pixel tracking here.