Google Ads

It is possible to track RoomBoss conversions using Google Ads.

1. Conversion ID, must be added to track Adwords conversions – A 9 or 10 digit number found within your Google Ads account. This number will often be displayed with ‘AW’ preceding it. E.g ‘AW-123456789’. (Note that you only need the numbers, not any preceding characters.)

2. Conversion Label, A long string made up of letters, numbers, and punctuation. E.g ‘K2_nCIHxlbQBEI-Um80D‘.

Once the Conversion ID and label have been added to the website configuration, bookings made will register a conversion upon completion:

A Conversion event will be triggered after the Pay Now/Book and Pay buttons are clicked.

'google_conversion_label' : 'Conversion Label', 'google_conversion_value' : 'Sale Amount'

Read more about Google Ads here.