Facebook Pixel Conversion Tracking

Enabling Facebook Pixel in RoomBoss

"Advertising on Facebook makes it easy to find the right people, capture their attention and get results."

https://www.facebook.com/business/products/ads

The Facebook Pixel is "a piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns."

https://www.facebook.com/business/learn/facebook-ads-pixel

Pixel tracking allows you to monitor to what extent bookings are generated by Facebook advertising. It both allows you to tailor your content / ads based on real performance, and to determine the return on investment of your advertising spend.

To enable Facebook Pixel tracking on your website booking widgets:

Navigate to Account → Website Configuration

Under Facebook Pixel enter the Pixel ID.