Google Analytics

How to enable Google Analytics in your RoomBoss account

RoomBoss website booking widgets are integrated with a number of Google Analytics technologies. We provide a brief overview here, with more information being available on the Google website.

Google Tag Manager Tracking

"Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app."

https://www.google.com/analytics/tag-manager/

To enable Google Tag Manager on your website booking widgets:

Navigate to Account → Website Configuration

Then under Google Tag Manager enter the Contained ID.

Google Analytics Tracking

"Google Analytics Solutions offer free enterprise analytics tools to measure website, app, digital and offline data to gain customer insights."

https://www.google.com/analytics/

To enable Google Analytics on your website booking widgets:

Navigate to Account → Website Configuration

Under Google Analytics enter:

• Tracking ID

• Domain Name

• Tracker Name

Google Ads Conversion Tracking

"Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users."

https://adwords.google.com/home/

Conversion tracking allows you to monitor to what extent bookings are generated by Google advertising. It both allows you to make better ads based on real performance, and to determine the return on investment on your advertising spend.

To enable Google Ads on your website booking widgets:

Navigate to Account → Website Configuration

Under Google Adwords enter:

• Conversion ID

• Conversion Label