Conversions & Analytics
Integrations
Accommodation booking engines can be integrated with a variety of third-party conversion and analytics suites to track and analyse online purchases and digital campaigns.
Find out more about the supported options, and instructions on how to configure them below:
Custom Conversion Tracking
In addition to our integration-specific conversions, it is also possible to create and track your own using the datalayer conversion object and custom events.
RB_ORDER is triggered upon booking completion, and includes details about the booking.
Once triggered, the event is added to the Window.dataLayer
, which can then be harnessed by any custom events or tracking scripts configured via supported integrations, such as Google Tag Manager.
Datalayer event name: "RB_ORDER"
Datalayer property: rb_order
Booking details include:
bookingId: The 7 or 8 digit Booking ID (e.g
1234567
)currencyCode: The booking currency code (e.g
"JPY"
)discountCode: The applied discount / promotional code (e.g
"SALE20"
)extent: The booking extent (
"REQUEST"
or"RESERVATION"
)vendorName: The name of the property (e.g
"Example Hotel"
)items: A list of items making up the booking
price: The value of the specified stay item (e.g
8,000
)checkIn: The check in date for the stay item (e.g
"2025-01-31"
)checkOut: The check out date for the stay item (e.g
"2025-02-07"
)guests: The number of guests for stay item (e.g
2
)roomTypeName: The room type of the stay item (e.g
"Deluxe Studio Apartment"
)roomTypeId: The unique room type ID of the stay item (e.g
"ff8081618d135cce018d161a1b1300b1"
)
total: The total value of the booking (e.g
16,000
)
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