Google Tag Manager

Google Tag Manager

It is possible to leverage RoomBoss conversions and widget usage metrics using Google Tag Manager.

Note that if you are using Google Analytics for monitoring web widget usage, or Google Ads for conversion tracking, these services can be used independently from GTM by entering their respective IDs under Website Configuration settings. (More information for these applications can be found on the page below.)

However, if you wish to create custom events or to leverage conversion tracking with Google Tag Manager linked resources, some setup, such as creation of tags and custom triggers may be required.

Container ID must be added to use Google Tag manager. This can be found on the right side of the main toolbar in the Google Tag Manager dashboard. E.g GTM-M1S23DQ.

Once the Container ID has been added to the desired website configuration, an RB_REQUEST or RB_RESERVATION event is triggered upon order completion, depending on the type of purchase made in the online widget:

RB_REQUEST is triggered after the Send Inquiry button is clicked.

'event' : 'RB_REQUEST', 'vendorName' : 'Vendor Name', 'saleAmount' : 'Sale Amount'

RB_RESERVATION is triggered after the Pay Now/Book and Pay buttons are clicked.

'event' : 'RB_RESERVATION', 'vendorName' : 'Vendor Name', 'saleAmount' : 'Sale Amount'

You can read more about Google Tag Manager here.